People visit the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)
GENEVA, March 27 (Xinhua) -- One of the largest trade fairs for the watch industry kicked off on Monday in Geneva, Switzerland.
With 48 participating brands, Watches and Wonders Geneva 2023 will welcome professionals and the public over the course of seven days.
In his speech at the inauguration of the fair, Jean-Frederic Dufour, chairman of Watches and Wonders Geneva Foundation, emphasized the dynamism and importance of the event for the watchmaking industry.
Meanwhile, Jean-Marc Pontroue, chief executive officer of Italian watch manufacturer Panerai, told Xinhua that the Chinese market is an essential component of Panerai's global strategy.
As one of the largest luxury markets in the world, China has tremendous potential for Panerai, he said.
"We are utilizing the power of celebrity influence to increase brand awareness and drive sales, particularly in China, where the 'fan economy' plays a significant role," Pontroue added. ■
A woman poses for a photo with the logo of the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)
People visit the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)
A woman visits the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)
A man takes photos of exhibits during the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)
People view a watch during the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)
A woman visits the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)
A woman visits the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)
A watchmaker demonstrates watch craftsmanship during the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)
A man takes photos of watches during the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)
A craftsman demonstrates watch belt making during the Watches and Wonders Geneva 2023 at the Palexpo in Geneva, Switzerland, March 27, 2023. With 48 participating brands, Watches and Wonders Geneva 2023 is held here from March 27 to April 2. (Xinhua/Lian Yi)